This policy explains what Wearly collects and what we do with it. Please read the section on AI training carefully. Each section opens with a short summary in italics, and the full text is what applies.
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Who this covers
This policy explains how Wearly handles information across its website, app and services.
Wearly Technologies Inc. (“Wearly,” “we,” “us”) provides Wearly Studio, an AI studio for retail product imagery. This policy covers our website, applications, APIs, integrations and related services (the “Service”). It applies to customers and their team members, people who visit our site, and people we contact about Wearly.
For shoppers using a try-on widget on a store and buyers using a wholesale catalog, the store or brand decides how that information is used, and it is responsible to those people. See Shoppers and catalog buyers.
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What we collect
Your account details, everything you create and upload, how you use the app, and your conversations with us.
Account and team
Email address, name, company, industry, goals and onboarding answers, language, plan, role, team membership and the brands you manage.
Content
Images and videos you upload, including any people in them, along with prompts, recipes, moodboards, Characters, fonts, logos and brand materials, product data, and imported store catalogs. Also the images, videos and text generated for you, job history, and your review decisions, such as approving or rejecting a result.
Payments and credits
Stripe customer and subscription identifiers, plan details, and credit balance and usage. Card details are handled by Stripe and are not stored by us. See Stripe’s privacy policy.
Usage, device and session recordings
Pages viewed, features used, clicks, device and browser details, and IP address. We also record sessions in the app, which capture what appears on screen and what you do, including text you type and images you view. Password fields are masked and everything else may be captured.
Assistant
Conversations with the Assistant and Prompt Assistant, their attachments, the actions they take, and the memory the Assistant builds about your account. You can pause that memory in Settings.
Support and messages
Support tickets and their attachments, emails, and calls. If you message us on WhatsApp, we keep a copy of those chats, including photos and files.
Sales and marketing
Business contact details you give us or that we obtain from data providers, your waitlist request, whether you visited our site, and notes or recordings of calls with our team.
Instagram Brand Analyzer
Public profile data for any handle submitted to the tool, retrieved through third-party services.
Instagram publishing
If you connect an Instagram account, its username and identifier, an encrypted access token, and the captions and links of posts you publish from Wearly. You can disconnect at any time from Wearly, and we then delete the connection.
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How we use it
To run Wearly, support you, improve the product, train AI, reach out to you and meet legal duties.
- Provide the Service, process generation jobs and manage subscriptions, credits and teams
- Personalize results, for example through brand memory and saved settings
- Monitor quality, review results, debug problems and investigate issues, including by watching session recordings
- Help you through support, onboarding and prompting assistance, including by working in your account
- Train, evaluate and improve AI models, as described in the next section
- Understand usage and develop products
- Send service messages and, where allowed, marketing, which you can unsubscribe from at any time
- Protect the Service, prevent abuse and comply with the law
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AI training
We use what you upload and generate to train our AI. Please read this one closely.
We use your content to train, evaluate and improve AI models, including Wearly’s own models.
This can include:
- Images and videos you upload, including products, people and brand materials
- Generated images and videos
- Prompts and settings
- Your review decisions and other quality signals, such as which results you approve or reject
Our staff and AI systems may review this content to prepare it for training or to measure quality. We may publish research, benchmarks and examples based on it, without naming your brand unless you agree.
By uploading content that shows a person, you confirm you have their permission for this use, as our Terms and Conditions require.
Once content has been used in training, it may not be possible to remove its effect from a model, even if the original is later deleted. We do not currently offer a setting to turn training off. You may object or ask a question by writing to team@wearlyapp.com, and we will respond as the law where you live requires.
We do not use shopper try-on photos to train AI models.
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Who at Wearly can see your data
Our team can see your account and content, and we use that access to support you and run the Service.
Authorized staff can view accounts, jobs, images, prompts, Assistant conversations, support tickets, WhatsApp chats, session recordings and shopper try-ons, and can make changes in your account, such as editing brand materials or running generations. Internal tools, including AI tools, may process this data. Some generation details, including account emails, prompts and image links, are posted in internal team channels.
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Shoppers and catalog buyers
If you used Wearly through a store or a catalog, that brand is your main contact for your data.
Shopper try-on
When a shopper uses a try-on widget, we receive the photo they upload, a hashed version of their IP address, and the store, product and variant involved. We store the photo and result, send them to AI providers to create the result, and our staff can view them to check quality and investigate problems. Photos and results are not currently deleted automatically. Shoppers should contact the store first. The store is responsible for telling shoppers about this use and obtaining any consent the law requires.
Wholesale catalog buyers
When a buyer uses a catalog, we store the details they provide, such as email, name, company, client ID, phone and address, along with their orders, and we share them with the brand running the catalog. That brand handles the order and is responsible for how it uses this information.
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How long we keep it
Generally until you ask us to delete it, and deleting your account does not delete everything by itself.
We keep content, generated images, job history, Assistant conversations, support tickets, WhatsApp chats and shopper try-ons for as long as they are useful for the purposes in this policy, with no fixed deletion schedule. Analytics data follows each provider’s retention period. Some unattached Assistant uploads expire and are removed automatically.
Deleting your account in Settings removes your login, your profile and your Assistant memory. It does not by itself remove past jobs, stored images and videos, conversations, tickets, billing records or analytics. To request their deletion, write to team@wearlyapp.com. Deleted items can persist for a time in caches, backups and logs, and we may keep information where we need it for legal, tax, security or dispute purposes.
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Your rights
Depending on where you live, you can ask to see, fix, export or delete your data, or object to how we use it.
Depending on where you live, you may have the right to:
- Access the personal data we hold about you and receive a portable copy
- Correct inaccurate data
- Request deletion
- Object to or restrict certain uses, including training and direct marketing, and withdraw consent where we rely on it
- Complain to your local data protection authority
Write to team@wearlyapp.com to make a request. We may need to verify your identity, and some requests may be limited by law. Marketing emails include an unsubscribe link. If your request concerns a store’s try-on or a brand’s catalog, contact that business first.
Where the law requires a legal basis, we rely on performing our contract with you, our legitimate interests in running, securing and improving the Service and developing AI, your consent, and our legal obligations.
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Security
We take reasonable steps to protect data, but no system is perfectly secure.
We use encrypted connections and access controls, among other measures, but no service is perfectly secure and we cannot guarantee security. Stored images and videos are served from long, hard-to-guess links, and anyone who has a link can open the file without signing in, so share links with care.
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International transfers
Your data may be processed outside your country, including in the United States.
We and our providers process information in the United States and other countries, whose data protection laws may differ from those where you live. Where the law requires safeguards for these transfers, we rely on the mechanisms it allows.
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Children
Wearly is for adults and businesses.
The Service is not intended for anyone under 18, and we do not knowingly collect their information as users. If you believe a child has provided us with personal information, contact us so we can address it.
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Changes to this policy
When this policy changes, we update this page and its date.
We may update this policy from time to time. We will post the new version here and change the “Last updated” date.
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Contact
Questions and requests are welcome.
Wearly Technologies Inc., team@wearlyapp.com